Frozen Fest will be located in Saint Paul RiverCentre, which is directly connected to Xcel Energy Center. This event is free and open to the general public. Fans of all ages are encouraged to check out interactive games and activities, purchase official NCAA Men’s Frozen Four merchandise, and take home giveaways from NCAA Corporate Champions and Partners. This fun-filled event features music, food and drink, and pep rallies by each team’s band and cheer.

FROZEN FEST ACTIVATIONS AND FUN FOR THE WHOLE FAMILY

Capital One

Make sure to take your photo with the Championship trophy and post on Instagram using #MFrozenFour for your chance to be on the videoboard during the games. Capital One is the Official Bank and Credit Card of the NCAA.

Coca-Cola Spiced

Come on over and try the new Coca-Cola Spiced and Coca-Cola Spiced Zero at the Coca-Cola tent!

Powerade

Powerade is pulling up to the 2024 Men’s Frozen Four to prove It Takes More to win! Know what it’s like to put in more hustle? Take a digital quiz to discover your Powerade Persona and unlock a custom photo op! Then, experience what it’s like to dominate on the ice in a hockey inspired drill. After putting in the work, refresh with an ice-cold sample of Powerade to help you stay in the game.

Great Clips

Visit the Great Clips activation to get game day ready with team color hair spraying, supporting giveaways and coupons for a future haircut. Making you look great, that's our goal.

U.S. Army

At this year’s Frozen Fest, the U.S. Army is YOUR biggest fan. Bring your squad for an epic 360-degree photo, get your custom dog tags, or just pick up your hockey swag. While you’re here, unlock your full potential by finding an Army career that lets you Be All You Can Be.

NCAA® Authentic Team Store

Do not forget to stop by the NCAA® Authentic Team Store at Frozen Fest to purchase all of your 2024 Men’s Frozen Four memorabilia. Choose from a wide selection of headwear, apparel, and novelty items, so you will always be able to relive your experience from the 2024 Men’s Frozen Four.

Minnesota Wild

Local National Hockey League club, the Minnesota Wild, will provide several interactive experiences to ensure fans get their hockey fix throughout Frozen Fest.

- Inflatable Hockey Rink: Kids 12 and under are invited to join a game of pick-up hockey in the Wild’s 70’ x 35’ inflatable hockey rink. Bring your A-game and show us your skills. Cellies encouraged!

- Knockout Net: Fans of all ages can test their shooting skills with this electronic hockey net. Hit all the targets before time expires and earn the title of Sniper!

- Gaming Station: Go head-to-head with a friend in EASports NHL 24. Pick your team and prove you are the superior gamer in the world of Chel!

- Bubble Hockey: Enjoy the latest version of this classic arcade game, featuring Minnesota NHL past and present as the Wild take on the North Stars.